I read several articles this week, but one in particular got the ole noggin going. I read an article by Ibrahim and Allen about information sharing and trust during crisis or major events. This article got me thinking about the levels of trust regarding information. So, when thinking about managing knowledge, is trust one of the ways we manage the knowledge? What I mean is that the brain has numerous sorting devices at its disposal. We have to quantify and qualify information constantly. In managing knowledge and information, is trust one of the things we use to manage information?
For instance, say I have a friend that is a known liar. For whatever reason, this person tells many lies. I am having a conversation with this person and they tell me that the stock they purchased is a “hot tip” and I should contact my broker to purchase the stock, too. I can now do three things with this information:
- Dismiss it because I don’t care
- Act on it
- Dismiss the information because I don’t trust the source
It’s the last option that intrigues me. If I know this friend to be a liar, then the source is suspect and everything that comes from that source has a taint. Is this a way, trustworthiness, that we manage knowledge?
Another take on this might be when the source is trusted but the information is still suspect. For example, my best friend tells me she started a new diet in which she can eat all the calories she wants, as long as she limits her carbohydrate intake to a specific range. My best friend is a trusted source. I have no reason to believe she would lie to me or tell me something she didn’t fully believe. However, being that I already have information stored in my brain that contradicts the veracity of the diet plan, I dismiss this information because I don’t trust the source. The source not being my best friend, but the diet creator (incidentally, I just described the Atkins Diet, pretty much).
Let me take it one more step for this scenario. What if I obtain a copy of the diet creators credentials. They are reputable and knowledgeable in the nutrition field. I now have no reason to not believe this diet as a healthy way to lose weight…except I still dismiss it.
Am I following some kind of primal intuitive force that says, “that diet is bunk,” or and I still dismissing the information because there’s not enough trust with the source? Because there isn’t an appropriate level of trust with the diet creator AND because my brain has to manage so much information already, the diet is dismissed.
I don’t know if I am stretching here or not. I feel like trust is a huge piece of managing knowledge. It’s how we know which news stories to believe: we trust CNN, MSNBC, or FOX. If Joe Doe’s News Blog is reporting a story, well, maybe we don’t trust it as much because Joe Doe has no trust credit with us.
I need to keep thinking about this topic.
Ibrahim, N. H., & Allen, D. (2012). Information sharing and trust during major incidents: Findings from the oil industry. Journal of the American Society of Information Science and Technology, 63(10), 1916-1928. doi:10.1002/asi.22676